M901 Applied Business Project
Students are expected to identify a suitable subject for study in the hospitality, tourism and related service industries and then develop a contract or team charter in collaboration with a client. The project provides an opportunity to conduct a project related to the needs of an employer or other organization of special interest. A variety of formats for the project report are acceptable including: a strategic plan for an organizational change, case study, academic style of dissertation, or industry analysis report. This course must be passed for a student to be awarded their Masters degree.
M902 Global Strategic Management
This course considers the challenges and opportunities for service industries in contemporary global business environments. It explores strategies that are particularly pertinent to the international context and mercurial nature of business across borders. It will compare and contrast multiple perspectives on strategy with the aim of helping students to become both analytical and creative strategic thinkers.
Organizations that have an innovative culture lend themselves to improved performance within competitive environments. However this innovative culture can be hard to define and create but case studies of successful organizations give indicators towards developing such a culture. Research suggests that a key determinant of creating and sustaining an innovative culture is by empowering creativity and innovation throughout the organization at every level, as opposed to restricting and monopolizing it within a few hands or departments. This course sets out to capture much of what we have learned about creating and managing innovation within organizations.
M921 Managing Service Operations
The aim of this core course is to understand and apply the practices of management in complex, rapidly changing global organizations. This course seeks to develop an understanding of the larger context in which businesses and particularly service organizations operate. The course covers the areas of political, social, legal, economic, technology, and environmental contexts accordingly. In addition, this course will develop an understanding of the new management paradigm that creates shared visions, employee empowerment and cross-functional, self-managed teams within hospitality and related service industries.
M922 Human Resources Management
This course examines the development of theories and methods of human resources intervention as business partner in organizations. It considers how human resources decisions are influenced by forces internal and external to the firm. In particular, it addresses the role of HR in managing performance, structure, learning, frameworks of meaning, and change. Special emphasis is given to the subject area in a global context. It also concentrates on managing careers individually and organizationally.
M923 Business Research Methods
This course prepares students for conducting applied research and management consulting projects in business and management. Students will study problem identification, research design strategies, sources and collection of data, and the analysis and presentation of data as applied to problem solving, decision making and strategic planning in organizations. The course will explore traditional techniques and methods of data analysis for research projects. The role of management will be explained and a small group consulting exercise conducted.
M930 Sustainability in Hospitality and Tourism
This specialized course intends to inform managers in the tourism and hospitality industries of the principles of sustainable tourism and how they can be applied to, and beneficial for, the management and development of resorts, destinations, natural attractions, heritage, transport, and the like. Focus will be placed on the role of sustainability as part of corporate social responsibility, marketing, long term business success, environmental and socio-cultural stewardship. The role and nature of consumer awareness and demand for sustainable tourism products will be examined. Case studies will be used to explore issues concerning the planning and application of sustainable tourism principles and the complexities of that process.
M931 Managerial Finance and Accounting
The financial issues that managers of business units of all sizes face in risk management, valuation, financing, and investment decisions are emphasized in this core course. Analysis is built around the objective of balancing the multiple demands and interests of a variety of stakeholders: shareholders, management, suppliers, distributors, employees, the local environment, tax authorities and others. The course employs a multi-faceted approach to managerial decisions.
M932 Hospitality Services
Marketing management fundamentals and electronic commerce are discussed as processes that explain the dynamic relationships between international corporations and their target markets and audiences. Analysis, planning, implementation, and program management are emphasized throughout the core course as support functions for corporate strategy focusing on customer value for service industries. The major objective of this course is to understand the relationship between corporate (umbrella) and brand strategies that offer their customers emotional and physical value.
M943 Revenue Management
In this specialized course, revenue management is concerned with demand-management decisions and the methodology and systems to make such decisions. Organizations segment buyers by providing different conditions and terms of trade that profitably exploit segments’ different buying behavior, or willingness to pay and create brands to satisfy these segments’ expectations, while attempting to maximize revenues. Scientific advances in economics, statistics, operations research, and information technology has allowed the services industry to take a sophisticated, detailed, and intensely operational as well strategic approach to making demand-management decisions.
M944 Integrated Marketing Communications
Identity management is dissected for a clear understanding of how hospitality and tourism corporations plan marketing communications campaign integration. Campaign integration is the key to reach diverse, global audiences with consistent persuasive brand messages. Analyzing the media and its objectives in order to plan and maximize the impact of corporate messages is critical to course discussion. Advances in technology constantly change the media environment and the internet is becoming increasingly important to corporations’ communication planning. The major objective of this course is to understand how campaign strategies are organized and delivered to achieve both simple and complex outcomes.
M945 Brand Management
Brand management is presented as a marketing function that hospitality and tourism organizations practice to ensure that their company, products, and services’ identity and images are consistent with their markets’ perceptions. The development of profitable brand strategies are dissected within the context of designing integrated marketing communications plans to reach diverse international markets. The major objective of this course is to understand how to capitalize on the equity in company brands in order to build business that is sustainable.
M953 Challenges of Leadership
This course examines the challenges of contemporary leadership in modern organizations. Key classical and modern theories and models of leadership are presented with strong emphasis on the role of leaders in the management of change and strategy execution. Academic input is tied throughout the course to practice examples.
M954 Cross-Cultural Management
This course considers how culture affects management practice from operations to strategy. In a globalized economy and particularly in the service industries of hospitality, sport, leisure and tourism, managing cultures has become an integral part of everyday work experience. This course will provide insight into generic theories of culture, provide an increased awareness of the student’s own culture, and encourage the exploration and transfer of management practices across national boundaries.
M955 Entrepreneurship and Business Planning
This course focuses on the strategic leadership and management of new ventures in the hospitality, tourism and related services industries. The characteristics of entrepreneurial leaders are explored. The processes and stages of growth of new business formation are elaborated: idea generation, finding new market space, opportunity selection, financing, business planning and market launch. The challenges of innovating and launching new ventures within established companies are identified. Entrepreneurship in different national contexts is discussed and the importance of business incubators and clusters of innovative firms described. Students are given the opportunity to develop a plan for a new small business of their own choosing.
M956 Corporate Governance and Social Responsibility
This course presents contemporary corporate governance topics, including social responsibility and ethical decision-making as essential aspects of leadership in modern organizations. Corporate governance is reviewed and analyzed from difference perspectives, such as enterprise, society and social responsibility, cultural influences, and ethics. At enterprise level, focus will be on the interrelationship, separation of duty and conflict of interest between board of directors, management and employees. Students are given opportunities to analyze and debate examples from case studies and current business affairs. They will then link academic concepts into real cases through situational learning, practice leadership, and role playing
M960 Property and Asset Management
In this course students enlarge their knowledge on wealth planning and management for retail and institutional investors, providing a comprehensive overview of portfolio management and a theoretical and empirical approach to hospitality real estate development investment and operation.
M961 Financial Strategy and Planning
Sound financial strategies form the basis for competitive advantage especially in global business environments. This course will cover both traditional and rational approaches to financial decision making as well as investigating newer models and approaches in times of risk and uncertainty providing students with tools to meet strategic organization.